IBM’s Center for the Business of Government this week published my Leader”s Guide to Transformation. In doing so the Center demonstrated the value of communicating in multiple media simultaneously. They also included the discussion of transformation in their blog and an article about the Leader’s Guide in their magazine. On February 2nd there will be a discussion of the guide on their radio show.
For me personally the most interesting thing that is likely to emerge from this prodigious output will be to see whether the subject engages the interest of an audience. What often happens in cases like this one is that high visibility initiatives (Transformation of the Army, Transformation of the USPS) consume all of the oxygen in a debate. When the smart people call them a cliche they become a dead zone of discussion and even if there is nothing to replace them conceptually they become a subject to be avoided. Here, in interview after interview I talked to the leaders of initiatives who told me that they had no “new” word, that the concept of transformation was an important one to them. So the question becomes: even if it isn’t news is it valuable to seek to learn what did the leaders of effective transformation efforts find to be most important?