News of a new association that sought to promote the efficiency of telecommunications network might have seemed interesting. Reading that there goal was to improve efficiency by 1,000 percent by 2015 made the story somewhat more interesting. But reading of the members of the new Green Touch
Bell Labs, AT&T, and China Mobile from industry; MIT and Stanford University from the academic world; and The French National Institute for Research in Computer Science and Control
made the story interesting indeed. In fact, seeing the members made the story about 1,000% improvement and 10,000% gains in efficiency seem somewhat more plausible.