Amazon Changes the Game

May 20th

So what are the implications of Amazon’s moves to deliver their own products?

First, lets be clear.  This is not about delivery alone.  Second, Amazon is dead serious.

In January 2014 Amazon filed a patent application illustrated by this graphic.

 

Screen Shot 2014-04-20 at 10.08.34 PM

With this illustration Amazon describers a world of forward positioned warehouses and rapid fulfillment of eCommerce orders.

For those who don’t shop on the Amazon site, the company has long ago earned the title of The Everything Store as described in the recent book by Brad Stone.  You can buy everything there – from books and music to televisions to lawn furniture.

Some of these goods are more likely to be purchased if the consumer can get them the same day or the next day.   And for the retailer, the knowledge of who who will want which product when they can get it immediately is more valuable than the return from the sale itself.

What’s more, the market is not limited to the impulse end of the online eCommerce market that you can see today.   When you can fulfill products overnight, the scale of the marketplace expands to the Consumer Package Goods market – a multi trillion dollar marketplace.

Walmart knows this and they are experimenting with delivery themselves.  Soon every retailer in the Consumer Package Goods market is going to be confronted with the reality of the change that Amazon has anticipated.

The picture above anticipates another point as well – for those competitors who can reshape themselves as collaborators in a radically changing market, there may be new opportunities that have not been factored into the conventional forecasts.  No one should miss, for example, the fact that the U.S. Postal Service’s Sunday delivery volume from Amazon is exploding.  Where will Amazon deliver its own products and where will it rely on competitor-collaborators?

The answer to the question of where will the future of delivery be? will depend on a larger picture than one that is limited to the supply chain.  The future is going to be defined by seeing the whole board.

Category
Tags
Comments
  • Share/Save

Comments

  1. Great article, just what I needed.

    Take a look at my web page; internet marketing

  2. Spot on with this write-up, I absolutely believe
    that this site needs a lot more attention. I’ll probably be returning to see more, thanks for the information!

  3. Very rapidly this website will be famous amid all blog people, due
    to it’s nice articles or reviews

  4. I have read so many articles about the blogger lovers however this piece of writing is genuinely a good article, keep it
    up.

  5. Excellent goods from you, man. I’ve have in mind your stuff previous to and you are just too great.
    I really like what you’ve obtained right here, really like
    what you are stating and the best way during which you say it.
    You’re making it entertaining and you continue to care for to stay it sensible.
    I can’t wait to learn much more from you. That is
    really a great site.

  6. It is actually even more durable, cheaper, and totally weather resistant.

    This all adds up to great quality and great prices for you.
    Earlier, buying and selling antiques was considered as a lucrative business.

  7. Aileen says:

    Estoy alucinado de haber visto con esta página web y poder disponer de tanta información.

  8. Great website. Plenty of helpful information here. I’m sending it to several pals ans also sharing in delicious.
    And of course, thanks to your effort!

  9. power pro says:

    Unquestionably believe that that you said. Your favourite justification seemed to
    be at the web the easiest thing to bear in mind of.
    I say to you, I certainly get irked whilst other folks consider worries that they plainly don’t understand about.
    You controlled to hit the nail upon the top and also defined out the entire
    thing without having side effect , people could take a
    signal. Will probably be again to get more.

    Thanks

  10. Thanks for sharing your thoughts about innovation. Regards

  11. Vulexa Skin says:

    I’ve been surfing online greater than 3 hours
    lately, yet I never discovered any fascinating
    article like yours. It is beautiful price
    sufficient for me. In my view, if all webmasters and bloggers made just right content material as you did, the net will likely be much more helpful than ever before.

  12. I am curious to find out what blog platform you’re utilizing?

    I’m experiencing some small security issues with
    my latest blog and I would like to find something more safeguarded.

    Do you have any recommendations?

  13. Excellent weblog right here! Also your site lots up fast!
    What host are you the usage of? Can I am getting your affiliate hyperlink on your host?
    I want my website loaded up as quickly as yours lol

  14. Can I just say what a relief to find someone that truly understands
    what they’re discussing over the internet. You certainly realize how to bring an issue to
    light and make it important. A lot more people ought to read this and understand this side
    of your story. It’s surprising you are not more popular since
    you most certainly possess the gift.

  15. Dennis says:

    magnificent put up, very informative. I’m
    wondering why the opposite experts of this sector do not
    realize this. You should continue your writing. I am confident, you
    have a great readers’ base already!

  16. Randell says:

    Hello, I want to subscribe for this website to obtain most
    recent updates, therefore where can i do it please
    assist.

Leave a Comment